Fashion

The Blue Side

A fashion brand with a Mediterranean soul. We accompanied the building and consolidation of its identity, carrying the essence of The Blue Side into every touchpoint.

Scope: Brand identity · Packaging · Creative direction · Content strategy · Social media management

The direction

The engagement included the design of packaging materials and the strategic direction, planning and execution of its social media communication.

Model in a white shirt and wide-brim hat — The Blue Side
Black open-back dress, rear view — The Blue Side
Detail of the light-blue halter top with a knotted neckline — The Blue Side
Model in a hat and white openwork blouse — The Blue Side
Model in an olive knit set on a staircase — The Blue Side
Model in an embroidered navy sweatshirt and white skirt — The Blue Side
Model in a black top and white skirt among arches — The Blue Side
Model in a beige linen wrap dress by an arched doorway — The Blue Side

Social media content

Packaging reel
The Blue Sessions · Chapter 0
Product reel
Design process: sketches of an asymmetric black dress, garment photos and color palette — The Blue Side
Green moodboard: olive garments, leaves and an arched door — The Blue Side
Linen and sand moodboard: linen garments, textures and shadows — The Blue Side
Blue moodboard: light-blue halter top, water and blue walls — The Blue Side
“Shades of Blue” collage: blue wall, sea, moon and window — The Blue Side
“Ideas for a very romantic look”: blue halter top and linen midi skirt — The Blue Side
“I had all the ideas but didn't know how to materialize them or in what order. Caro helped me build a coherent brand that speaks one language across every sales channel, and brought clarity to my business.”
Alejandra Arcila · Creator · The Blue Side

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