Fashion
Bybla Boutique
Strategic and creative direction of the redesign of the brand's entire packaging line, with the goal of building a visual system that is more coherent, more functional and aligned with its identity.
End-to-end direction of the packaging redesign
Scope: Strategic and creative direction · Packaging system · Illustration direction · Materials selection · Technical development for production
The direction
The process included selecting and directing the illustrator, developing and reviewing samples, choosing materials and preparing technical drawings ready for production.
