Beverages
Legrí Sangría
Legrí is an artisanal frappé sangría made in Medellín, perfect for toasting, gifting and sharing. We have accompanied its evolution season after season for the past 2 years.
Integral strategic and creative direction
Scope: Brand strategy · Creative direction · Campaigns · Product · Packaging · Content · Experiences
The direction
Continuous accompaniment in building and evolving the brand: concepting seasons and campaigns, developing products and packaging, creating content and designing experiences. We also define specific strategies for each channel, making sure every action answers to one same brand direction.
Campaign reel · Momentos Legrí (Christmas)
Launch reel · Momentos Legrí
“Working with Caro means an impeccable result — every detail cared for, communicating the brand's essence coherently and beautifully.”