Bakery · Our own brand

Boreal

Boreal is the project our experience of building brands from within is born from.

Scope: Brand strategy · Visual identity · Creative direction · Campaigns · Product development · Content · Social media

The direction

We have developed its visual identity, strategy, products, campaigns and creative universes, and we plan and execute its communication, content and social media presence season after season.

Boreal Christmas boxes with desserts and chocolates
Boreal “Magical Tales · Time to Share” postcard with an illustrated rabbit, moon, bear and raccoons
Boreal still life with a gold clock, a turquoise dessert box and a teapot on a blue diamond-pattern backdrop
Illustrated Boreal box with flowers and butterflies
Boreal decorated cake with gold deer figures
Boreal “Magical Tales” box in front of a flower arch
Boreal illustration with leopards, oranges and flowers
Hands holding open boxes of Boreal cookies and brownies
Hands holding Boreal's illustrated “Blooming for you” box
Boreal still life with a gift box, popcorn, disco balls and a star on a pink diamond-pattern backdrop
Boreal desserts in jars with purple labels, flowers and pink bunting
Stacked Boreal Encanto Tesoro boxes beside a vintage gold telephone
Variation of the illustrated Boreal box with flowers and butterflies
Hands holding a box with a Boreal decorated cake and candles, among pink balloons
Pink Boreal boxes with assorted desserts, top view
“I built Boreal with the same discipline I bring to every brand I direct: one single direction uniting strategy, design and production.”
Carolina Mejía · Founder · Boreal Brand Lab

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